We also see it employed again in the film, in type that appears on the Hill Valley police vehicles (Figure 2.3).įor the USA Today globe (Figure 2.4), gone are the lines that would have extended from it to the type. I’m not sure where it started, but the first instance that comes to mind for me is the Blade Runner logo from 1983 (Figure 2.2). This is a pretty common typographic treatment in science fiction. In the case of the A characters, this line takes on the role of a counter. Across the upper half of all of the characters, there is a line that cuts through them at a uniform height. Instead, it appears in custom sans serif lettering, with geometric qualities like uniform character weights, and 90 degree turns with rounded corners taking the place of smoother, rounder curves. Returning to the logo (Figure 2.1), we can see that the type is no longer set in Futura as it was in the 1980s. 1 In the USA…” with 3 billion readers daily - indicating future population growth. Closer examination reveals that the newspaper is brought to you “Via Compu-fax Satellite” and that it is “No. While the paper’s masthead looks like the design used by USA Today in the 1980s, the logo immediately jumps out as having changed. Currently, USA Today sells for US$1.00 in newsstands however, it is often found free at hotels and airports that distribute it to their customers.When Doc Brown and Marty are in the futuristic year 2015, Doc reveals the reason they are there by showing him the front page for an issue of USA Today, where Marty’s future son has been arrested. The newspaper has its headquarters in the Tysons Corner area of Fairfax County, Virginia. USA Today is distributed in all fifty states, the District of Columbia, Puerto Rico, Guam, Canada and the United Kingdom. USA Today remains the widest circulated print newspaper in the United States. The newspaper vies with The Wall Street Journal (WSJ) for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003.Īccording to the Audit Bureau of Circulations, the paper has 1.8 million copies as of March 2012 compared with The Wall Street Journal’s 2.1 million though this figure includes the WSJ’s 400,000 paid-for, online subscribers. It was founded by Al Neuharth on September 15, 1982. USA Todayis a national American daily newspaper published by the Gannett Company. About USA Today USA Today logo vector preview > Download USA Today logo vector now

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